Honey Innovation, part of the Honey group, is a team of people with broad marketing, market research, food innovation, production, category management, sales and 
design backgrounds.

We have come together because we believe that the attrition rate of new products is unnecessarily high and we can do something about it.

We believe that innovation should be fast, lean, collaborative, challenging and, in the end, 
pragmatic.

In today’s world, second chances are rare. Our aim is to eliminate the need for them.